How to Market Your Product Correctly: The 4 Questions You Need to Ask

Jan 23, 2025

Marketing isn’t about throwing money at ads and hoping for the best. It’s about understanding who your customers are, what they want, and how your product fits into their world.

Many businesses struggle because they skip the most important step—asking the right questions. If you don’t define your product’s purpose, audience, positioning, and emotional appeal, you’re just guessing and gambling.

What is the Purpose of My Product for My Customer?

Every product exists to serve a purpose—but what exactly is yours? Is it:

  • Solving a problem? (Pain relief, cleaning services, business automation)

  • Making life easier? (Meal delivery, smart home gadgets, time-saving apps)

  • A luxury or status symbol? (High-end fashion, watches, luxury race cars)

  • A necessity? (Basic food items, medical supplies, transportation)

The answer to this defines how you sell it.

💡 Example:

  • If your product is a necessity, focus on affordability, availability, and reliability, tell your customers that they need your product.

  • If it’s luxury, focus on status, exclusivity, and emotional appeal by story telling.

  • If it’s problem-solving, make the pain point clear—"Hungry? Here’s food. Need status? Here’s a luxury handbag. Clogged toilet? I’ll fix it."

Once you know your product's role, you know how to position it.

What Emotions Do I Want My Product to Trigger?

People don’t just buy products—they buy feelings.

Ask yourself: What do I want my customers to feel when they buy from me?

  • Luxury? (High-end brands sell exclusivity, craftsmanship, and prestige.)

  • Curiosity? (Tech and innovation brands thrive on curiosity—think Apple, Tesla.)

  • Trust? (Insurance, banking, and healthcare products rely on credibility and reliability.)

  • Satisfaction with a low-budget alternative? (Discount airlines, budget smartphones, fast food chains—all promise good value for low cost.)

💡 Example:

Two companies sell the same sneakers:

  • One focuses on affordability → “Get high-quality shoes at half the price.”

  • The other sells a lifestyle → “Be part of the movement. Unleash your potential.”

The same product, different emotional triggers.

Who Even Is My Customer?

Many businesses either overestimate their target audience or disregard it completely. This is a costly mistake.

Your customers decide if your business succeeds or fails. If you don’t know who they are, how can you market to them?

Ask yourself:

  • What demographic do they belong to? (Age, gender, income level, lifestyle habits?)

  • Where can we find them? (Social media, Google, offline locations?)

  • Where can we convert them? (Do they buy impulsively from Instagram, or do they research on Google?)

  • Do they buy the product or the price? (Are they budget shoppers or premium buyers?)

💡 Example:

  • A luxury watch brand shouldn’t waste money advertising to college students on TikTok.

  • A discount grocery store shouldn’t target high-net-worth individuals on Google.

Where and How Should I Sell My Product?

You know what you’re selling and who you’re selling to, but where do they buy?

  • Online vs. Retail? (E-commerce, boutique stores, supermarkets?)

  • Which platforms do they use? (Instagram, TikTok, Google?)

  • Do they buy immediately, or do they need nurturing? (High-ticket items need longer sales cycles.)

💡 Example:

  • If you sell cheap, fast-moving products, Instagram Ads & Amazon might be your best bet.

  • If you sell premium services and products, correctly targeted ads, networking, referrals, and credibility-building on LinkedIn might be more effective.

Final Thought: Your Customers Are the Key

Every marketing decision—from product positioning to ad strategy—should lead back to one thing: your customers.

They decide whether your product succeeds or fails.
They decide how much they’re willing to pay.
They decide whether you’re making money or losing it.

Ask yourself these four questions, define your strategy, and only then will you know how to market your product correctly.

Want More Help?

Marketing isn’t a guessing game.

At Zain, we offer the whole package. We don’t sell services. We create solutions and bring them to life. We help businesses find the right audience, create demand, and scale with strategies that actually work.

We are not an agency. We are apart of your team.

Let’s build your marketing the right way. Get in touch.